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How to Get Better Leads with Your Business Cardsby: Robb BeltranYou may have a million dollars to spend on buying and rehabbing houses, but if nobody knows who you are or where you work or what you do it's all for nothing. A business card is your mini-billboard; remember that. The easiest and cheapest way to generate leads are business cards. It's amazing how many so-called investors and realtors have told me they don't have one. After years of hitting the pavement and spending money on expensive marketing tools and campaigns here are a few cheap marketing ideas that continually keep the phone and Internet mailbox busy. You may laugh at some, but if they work for you, you can laugh yourself to the bank. I know I do. It all begins with your business card. Get some cards now! You need two kinds of cards. One of the cards will be for face to face meetings with clients, bankers attorneys etc...the other will be printed up for the sole purpose of mass distribution. Make sure you use both sides for both card examples. Once someone drops your card and it ends up face down it does you absolutely no good. Give someone a reason to pick it up. The front should include your logo, company name, web address, phone number and fax. The back should include what you do, how you do it and why they should call you. Example: "We buy Houses Cash! We will have a cash offer in front of you in 48 hours or less. Stop foreclosure, save your credit." Make sure to include your phone number and web address again. Face to face cards will be used for meetings with clients, bankers attorneys etc... These cards should be professionally made and brightly colored. Make sure to include your logo, company name, web address, phone number and fax. The mass distribution one can be professionally made as well, but I can print 20 cards a page with my laser printer and run 100 out in a matter of minutes that will get the same message across. Try to keep the colors the same and most of the entire message. These cards you will literally drop or place everywhere. The number one location to leave your card and where I literally receive the most calls from is the men’s room at the courthouse. Laugh out loud, but every time you are there doing research or appearing at eviction court you should leave one on every urinal and inside every stall and bench. Think about who goes to court. Motivated sellers going through, probate, divorce, bankruptcy, landlords getting beat up in eviction court and so on. You may laugh, but it gets results. The rest of these locations and tips should be obvious, but if they're not, get to it because you are missing an opportunity. Before you hit it though make sure to get yourself some tacks. Sometimes there are areas that don't have any then you may be out of luck. Ready? Restaurants- Every time you eat out leave one at the table with your tip. Leave one in the fish bowl for a free meal and one at the cashier’s podium. Remember you're printing these for almost nothing and you never know who will pick it up. At fast food restaurants leave one above the trash bin inside or at the soft drink station. Banks- Leave a card in the waiting area and the counter where you balance your checkbook. Post Office- Leave a card on the counter where you fill out all the post office forms. Offices: Lawyers, Doctors, dentists etc... Leave a card in the waiting area by the magazines. Give them something to want to read. Bulletin Boards- Hit every gas and sip, grocery store and laundry mat in your town that has a bulletin board. Make it a weekly thing to check if it or they are still up. If you want to buy houses for profit you have to buy from motivated sellers. The only way to capitalize on this is by having motivated sellers calling you more often than you are calling them. Less work for more profit equals more marketing. About The Author Robb Beltran is an active real estate investor and publisher of the Real Estate Info Network. The Real Estate Info Network promotes real estate education through real estate seminars, e-books and real estate investing courses.http://www.realestateinfonetwork.com http://www.belstarproperties.com |
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